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ssignment Instructions
Task
Bearing in mind the current state of the global economy, choose and critically analyse an organisation of your choice attempting to enter a foreign market. Using secondary data, research a foreign market of your choice using international market research theory. Carry out an external environmental analysis of the foreign country by evaluating the wider and competitive environments. Then, based on your own research of that market and your earlier analysis, segment, target and position your chosen organisation in the foreign market. Finally, design a marketing mix to allow the organisation to grow and sustain competitive advantage in that market.
Your assessment should be in Report format, and should be 4,000 words (+/- 10%) [Your bibliography and appendices do not count as part of the word count. Please note appendices are to be used to support your written assessment (report) and not to contain unnecessary information / data].
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