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ssignment: Company Profile Section 2 (D, E) (105 points)
o Prompt: This is a continued writing assignment of Company Profile project,
complete the Company Profile – Section 2 – Industry Analysis (D, E). The
instructions to complete the assignment are located in Appendix B.
o Requirements: No more than 6 full content pages (excluding title/reference page
and graphs/tables)
Provide an analysis regarding the opportunities in the industry. Using your analysis of the industry, prepare a thorough
list of opportunities in the industry. For example, weak competitive rivalry would be an opportunity in the industry. Be
sure to explain why each is an opportunity for the industry.
May include (examples) the following, but your analysis really
depends on the specifc industry you are studying:
1. Serving additional customer groups/expanding into new
markets.)
2. Expanding the product line.
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MBA 687 – STRATEGIC PLANNING COMPANY PROFILE PROJECT
3. Integrating forward or backward.
4. Complacency among rival rms.
5. Strong increase in market demand.
6. Favorable demographic, social, cultural, technological
trends.
E. Provide an analysis regarding the threats in the industry. Using the industry analysis completed to this point, prepare a
thorough list of threats in the industry. For example, a strong
competitive rivalry would be a threat in the industry. Be sure
to explain why each is a treat to the industry. May include
(examples) the following, but your analysis really depends on
the specic industry you are studying:
1. Entry of lower-cost foreign competitors.
2. Rising sales of substitute products.
3. Slower market growth.
4. Adverse shifts in foreign exchange rates or trade policies.
5. Adoption of new governmental regulations aecting the
industry.
6. Strong bargaining power of customers or suppliers.
7. Changing buyer needs or tastes.
8. Adverse demographic, social, cultural, technological
trends.
Please note that APA citations are required whenever you
cite information/data/resources that is not your original work and
they must be listed alphabetically on the page of “References”
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