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Specifically,
you must address the following rubric criteria:
Product
Selection PICK ANYONE
Gourmet
truffles with fruit, herb, and flower extract infusions
Semisweet
chocolate baking chips
“Healthy”
carob (chocolate substitute) bars
Name
the product you selected. This product must be one of those listed in the
Project One Guidelines and Rubric and will form the basis for all of your work
on the project.
Demographic
and Psychographic Characteristics
Conduct
target-market research to determine who the potential buyers of your chosen
product are, and research to identify the key demographic and psychographic characteristics
that will allow you to understand your buyers’ needs, wants, and preferences so
you can market to them effectively.
Identify
the following demographic characteristics, based on your research: age, gender,
occupation, level of education, income level, marital status, and number and
age range of children.
Identify
the following psychographic characteristics, based on your research: hobbies
and interests, wants, current product-related buying behavior, goals,
product-related preferences, shopping preferences, and lifestyle.
Persona
Based
on your research, create one fictional persona that represents members of the
target market. A persona is a portrait of a typical example of an actual person
who is a part of the target market.
Your
persona should be an accurate representation of individuals that belong to the
target market.
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