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Short-Essay Questions
Write an essay in response to each of the case studies assigned. Each essay is worth twenty marks. Each essay should include references to the relevant theories, models, and concepts discussed in Units 1 to 6. Use examples to illustrate your points, and review the Writing Essays section in the Course Information before starting. Limit the length of each essay to between 1,000 and 1,200 words.
Case Study: Your Own Organization
CONTEXT
Analyze an organization with which you are familiar. You may have to conduct interviews to get the information you need to answer the questions below
What is the mission of the organization? Critique the mission statement. What are its strengths? Can you suggest ways in which it could be improved?
Does this organization have a specific vision of where it will be in three years? Are employees aware of the vision? Do employees find that this vision helps them to make service decisions?
Does the organization have a set of values (ethics, principles) by which everyone conducts business? If it does not, is there a need for such values? If it does, do people believe in the values or perceive them to be empty words?
Describe five trends that you expect to have a significant effect on this organization in the next five years.
Describe five major customer segments that this organization serves. Which of these customer segments is the most likely target at which services should be aimed? Does the organization currently target any of its products or services?
How well does the communication approach in this organization support strategic thinking? What are the strengths and weaknesses of the communication approach from a strategic point of view?
If you were designing a communication approach that would help create a strategic culture in the organization, what would you recommend? What information do you think people need most to enhance their ability and motivation to think and act strategically?
What advice would you give corporate leaders to help them move the organization to a more strategic approach?
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