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Select an industry that you would like to research. As stated previously, an industry is not one company. It is a group of competing companies that produce, distribute and/or sell similar products and services. I encourage you to select a for-profit industry that sells a product(s) or service(s).
Complete an Industry Analysis meeting these guidelines:
Provide a brief description of the industry. Examples: the healthcare industry, apparel retailing industry, computer manufacturing industry, restaurant industry, etc. (4-6 sentences)
What type of products or services are offered and sold? (6-10 sentences)
What is the market? What type of customers does the industry target?
What are the overall financial trends for this industry over the last 3 years? Please include sales revenue and sales forecast. Is the industry growing or declining? Provide explanation for any trends.
Describe any indirect competitors.
Submission Format:
Follow the sentence guidelines and requirements mentioned above. Your submission should contain 700 – 900 words.
Use correct spelling, grammar, and punctuation.
Use Microsoft Word format.
Use double spacing and 12p font size.
Submit by the due date and time. Any late assignment will be subject to a letter grade reduction unless an extension has been negotiated with the professor prior to the due date.
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