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Question Description
Product: Down Sweater
Company: Patagonia
Your part has to include:
o Discuss what segmentation approaches would be used to derive potential segments
o Who are the potential segments? Provide a descriptor and brief description for the chosen segments?
o Once the potential segments are derived, discuss what criteria for evaluating the segment attractiveness have been used to select the final/chosen segment(s). Clearly substantiate the criteria that you have chosen and use available statistics on market size, market growth etc.
o How will you target the chosen segment(s) and what targeting strategy will be used and why?
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All written reports should be professionally presented, neatly typed, and free of errors in grammar and spelling.
1.5 space, Times Roman font 12
References should be in APA format and appropriately referenced in the body. Plagiarism is not tolerated and subject to discipline.
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