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QUESTION
1.Scenario Analysis and Justification Aim In groups of four investigate and identify new market opportunities for a new range of electronic vehicles into the Australian marketplace for a 2024 launch. Please download the full assessment brief in the section below. Rationale To build student understanding of the use of environmental scanning in the market research process. Additionally, this allows the student to demonstrate critical thinking and problem-solving skills applied to marketing. Process Choose a car manufacturer who has an electronic vehicle line that is not available in Australia and conduct an environmental analysis to assess the viability. Criteria & Marking Your ‘Snapshot’ Paper should not exceed 1500 words (+10%). and must including the following: Aim & Objective (200 words) Scope (150) words Infographic PEST Model supported by a narrative (750 words) Justification & Recommendations (Action oriented) (400) words) Note – Word counts in excess of the amount will not contribute to the overall grade for this assessment. Please use varied and reliable sources (industry & academic). Cite/reference original work, authors using APA format both intext and in an attached reference list.
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