Samsung is planning to increase the sales of their smartwatches in the United St

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Samsung is
planning to increase the sales of their smartwatches in the United States of
America (USA) over the next 12 months and have asked you to work on a
digital marketing plan to help achieve this.
You have
been appointed as the Digital Marketing Manager. Your task is to create a
digital marketing plan for Samsung to help support the companies’ growth
objectives, with a special focus on the digital considerations to help the
company in their decision-making processes. You have specifically been asked to
consider the following key areas within the digital marketing plan:
Project Objectives
Segmentation/Target Markets/Positioning
Digital Marketing Mix
Conclusions

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