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Sampling and data collection for the basis for the collection of data. Therefore, it is imperative to establish:
What are the differences between a census and a sample?
What are the strengths and limitations of probability and non-probability sampling?
How does secondary data differ from primary data?
What are the strengths and limitations of secondary data?
Unit 8: Collecting Secondary Data
Welcome to Unit 8. This unit highlights that secondary data is collected first. This data is termed secondary because it has been previously collected for some other research purpose. You will re-examine this data for the insights it provides in assisting you in providing answers to your own research questions. Saunders et al (2019:17) identify three secondary data types: “document…. survey….multiple source”. However, because secondary data have been collected for other purposes they will most likely be limited for the purpose of your own research.
Some key questions underpin the collection of secondary data. These include: the data possibilities in terms of what is available and accessible? and specifically where can this data be found? Once a researcher has addressed the two previous questions, evaluative criteria for what should be utilised and what should be discarded need to be applied to the secondary data. Paramount in this process is the ability of the secondary data to help provide answers to the research questions in a robust manner.
In this unit we shall:
Identify types of secondary data
Explore means of locating secondary data
Identify criteria for selecting secondary data that is suitable for helping to answer research questions
Explore the strengths and limitations of secondary data
On completion of this unit you will be able to:
Explain how suitable data are found which may assist in answering research questions
Select suitable secondary data to help provide answers to the research questions
Explain the criteria used to evaluate the appropriateness of the selected data
State the strengths and limitations of the selected secondary data
Unit 8 Reading
The reading this week focusses on identifying types of secondary data, exploring means of locating secondary data, identifying criteria for selecting secondary data that is suitable for helping to answer research questions and exploring the strengths and limitations of secondary data.
Required Reading
Saunders, M. Lewis, P. and Thornhill, A. (2019). Research Methods for Business Students. 8th Ed. London: Pearson. Chapter 8
Additional Reading
Bell, E. Bryman, A. & Harley, B. (2022) Business Research Methods. 6th Ed. Oxford: Oxford University Press. Chapter 14.
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