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According to the wynn sustainability report (Mathew, 2017), it emphasized the need to balance what guests, employees, investors, and the local communities want, by operating a resilient and environmentally sustainable business that wisely utilized and protected resources for the future generations. This is reiterated by Rishi Tirupari, the vice president for sustainability, stating that luxury and sustainability are intractably connected, and none is mutually exclusive. As such, consumer awareness especially with regards to environmental problems and protection cannot be understated. According to a survey by Trip Advisor (2013), over 79% of customers and clients prefer to stay at hotels with environmentally friendly practices as a precautionary and contributory measure towards environmental sustainability (Han, Hsu, & Sheu, 2010). This is also the case with luxury resorts like Macao IR, where there exists a strong relationship among the guests’ satisfaction and retention, and the proposed green initiative policies.
Reliability analysis is mainly used to test the reliability of sample data. Data reliability, also known as homogeneity reliability, is used to test whether a group of items measure the same content. It is a key index to evaluate data quality. If the reliability is high, the accuracy of sample data is also high. Cronbach’s alpha coefficient is an index to measure reliability. If the coefficient is > 0.9, it indicates that the reliability of the questionnaire is very high, that is, the questionnaire data are true and reliable; If the coefficient is between 0.6 and 0.9, it indicates that the reliability of the questionnaire is high and the questionnaire data can be retained; If the coefficient is between 0.5 and 0.6, it indicates that the questionnaire needs to be improved, but its data still have a certain representativeness, which can be used continuously without in-depth research.
According to the measurement criteria, the larger Cronbach’s α is, the higher reliability of the questionnaire is. The results from SPSS’s analysis are shown in the table above. Cronbach’s α of all of future intentions and actions is 0.737, which is higher than 0.7, indicating that the reliability quality of the research data is high.

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