Question Description
Restaurant Nandos want to enter Chinese market and set a restaurant in Shanghai
required to profile the target customer group for the launch of the company’s product/ brand in a new international market (the choice of product/ brand and combination of brand origin and new market ).
only write introduction and report content target market selection these two parts.
Introduction: Introduction to the report and brief background of the brand and the new internationalcountry market. (800 words)
Report contentTarget market selection: Use an appropriate segmentation method leading to selection of a primary marketsegment to target.
need 10-15 references
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