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research two (2) peer-reviewed articles that can be used to answer your upcoming PA1 assignment. Your discussion should summarize the articles in such a way that it can justify any arguments you may present in your PA1 assignment and should be different from the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, and so forth).
Please note: This article summary should not be the only articles researched for your PA1 assignment. You may (and should) have several other articles researched to fully answer your PA1 assignment. The concept of this DQ is to allow students to be proactive in the research necessary to complete this assignment. You may use your article summary, partially or in its entirety in your PA1 assignment.
Important: Please ensure that your reference for the article is in correct APA format, as your reference in your discussion post. Depending on which electronic database you use, you should see a Cite selection for your article. In addition, there should be a variety of articles summarized and as such, students should have different articles summarized. Your summary MUST include ALL of the following in your DQ post (include every item in the bullet list below, or you will not receive full credit):
Do these in order:
In correct APA format, write the Reference Listing for the article.
Clearly state what the article is about and its purpose (a summary in your own words).
Describe how you will use it in your upcoming assignment.
Include the article Abstract in your posting (your summary should be original).
Repeat for a total of two (2) peer-reviewed sources.
PA1 Listed Below:
Professional Assignment 1 – CLO 1, CLO 2, CLO 5, CLO 7, CLO 8
One of the major reasons for the growing importance of integrated marketing communications over the past decade is that it plays a major role in the process of developing and sustaining brand identity and equity. In 3-4-page, APA-formatted paper, discuss the role of Integrated Marketing Communication (IMC) in branding.
Cite two (2) peer-reviewed articles not including your textbook.
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