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Research Paper
Prepare a 6-page research paper on the apple air tag.
A cover page with a graphic, attractive formatting, correct spelling, and three embedded graphics
(optional) is required. Please be advised that graphics and tables cannot be included in the 6-page report. The cover and
reference pages are included in the 7 page report.
Overall body 4 pages
The term paper proposal should list the name of the product, the name of the company, and the stock symbol.
The annual report will be needed to identify the mission statement, social responsibility programs, and the product mix. The major areas you need to evaluate include:
Mission Statement: What is the company’s mission statement? Does the product fit in with the mission statement? You
will write an appropriate mission statement.
Market Segmentation: What type of market segmentation strategy is the company using (undifferentiated, differentiated,
and concentrated) for the product category you selected. Explain your answer. Who is the target market for the product?
Competitive Analysis: (Any product that would be considered for purchase instead of the product you have selected is a competing product). Which companies have competing products? What are the brand names of the competing products? What are the exact prices of the competing products? You need to state where the exact prices were obtained. Will the new product have a competitive advantage? Explain the advantage?
External Environments Evaluate the social cultural, competitive, physical, economic, and ethical (Social responsibility programs need to be identified) environments. Social responsibility programs include charitable contributions. Each environment needs to be separately addressed.
New Product Development Process Did the company test market the product? If you are unable to get this information
you need to explain why you believe the product should or should not have been tested in the market.
Product Concept What is the product position? What is the product classification? Why would it fit that particular
classification? How does the product fit in with the firm’s product mix? The product will be an addition to one ot the
product lines. All of the product lines and products need to be identified. Where does the product fit in the product lite
cycle? Why would the product be in the product life cycle? Explain the branding strategies? Describe packaging?
The tollowing areas are important for the research paper:
Each paragraph should be clearly developed with the appropriate level ot support.
Sentences should be generally free from mechanical errors. (spelling, punctuation, and grammar)
Use appropriate headings. For example, use Mission Statement as a heading and answer the question underneath.
External Environments should be another heading and each environment needs to be addressed.
Research paper must be double spaced.
Simply put the overall body minimum is 4 pages, the cover page is 1 and the reference page is 1 which comes out to 6 pages. Thank you!
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