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Read the articles and answer the questions below:
1. Define Bass Pro Shops’s targeting strategy. Does it provide a truly differentiated experience?
2. Describe how Bass Pro Shops became the nation’s leading outdoor retailer based on the retail marketing mix.
3. Based on the major types of retailers, how would you classify Bass Pro Shops?
4. How is it possible that Bass Pro Shops was succeeding while Cabela’s was floundering?
5. Was it a good idea for Bass Pro Shops to acquire Cabela’s? Explain.
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