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Read:
Chapter 8 of the textbook (Kutz, M. (2016). Introduction to Electronic Commerce: Combining Business and Information Technology. Bookboon.com) [Attachment]
Chapter 5 of the textbook (Watson, R.T., Berthon, P., Pitt, L. F. & Zinkham, G. M. (2008). Electronic Commerce: The Strategic Perspective. Global Text Project. Licensed under a Creative Commons Attribution 3.0 License.)
Chapter 15 of the textbook (Stokes, R. (2020, April 20). eMarketing – the essential guide to marketing in a digital world. LibreTexts. https://biz.libretexts.org/Bookshelves/Marketing/Book%3A_eMarketing__The_Essential_Guide_to_Marketing_in_a_Digital_World_(Stokes) licensed by CC By-NC-SA 3.0)
Digital Garage. (2019, April 20). Tracking specific goals with web analytics. [Video]. YouTube. https://youtu.be/De159AHXqXI
Digital Garage. (2019, January 14). Making web analytics work for you. [Video]. YouTube. https://youtu.be/rBueIF2w3zs
For the Discussion Post:
The reading assignment this week includes the topic of analyzing data from a business’ internet presence.
Select a business which is local to you
Discuss what key performance indicators (KPI) it would rely on to measure the success of its internet presence.
***Note: Be sure to use in-text citation and provide references for your sources, including textbooks.
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