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Question Description
BMG Investigation 3
What are customer segments as it relates to the Business Model Generator and the Business Model Canvas?
Research the customer segments of 2 currently active companies. One of the companies should be a publicly traded company, and one should not. You may use your chosen company as one of these companies.
Compare and contrast each company’s customer segments. This should be in depth and may require additional in-depth research or resources. Please provide your documentation.
BMG Investigation 4
What are Channels as they relate to the Business Model Generator and the Business Model Canvas?
Research the customer segments of 2 companies. One company should have more than 500 employees, and one should have less than 500 employees. You may use your chosen company as one of the two companies.
Compare and contrast the channels of these two companies. This should be in depth and may require additional in-depth research or resources. Please provide your documentation.
Please noted 3 and 4 clearly when you submit the document.
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