P​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​urpose: To investigate the tools and techniques of strate

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P​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​urpose: To investigate the tools and techniques of strategic analysis and to summarise their key features, and the ways in which they can be applied in a commercial organisation based on the following articles :
1. Zook, C. and Allen J. 2016, ‘Reigniting Growth’, Harvard Business Review, March, pp. 70-76.
2. Hodgkinson, G., Whittington, R., Johnson, G. and Schwarz, M. 2006 ‘The role of strategy workshops in strategy development processes: Formality, communication, co-ordination and inclusion’, Long Range Planning, 39, pp. 479-496.
3. Gadiesh, O. and Gilbert, J. L. 1998, ‘Profit Pools: a fresh look at strategy’, Harvard Business Review, May-June.
4. Nicolaj Siggelkow / Christian Terwiesch – Connected Strategy (Book)
​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​The analysis should address four issues:
1. The proposed methodology (20% of content).
2. Critical responses to the use of this technique (30% of the content).
3. Applicability to strategy development in an international luxury hotel group (15% of the content)
4. Recommendations, including justifications, of how the organisation should address these key strategy issues for the future (35% of the content).
Overall, marks will be awarded as follows based on:
o The accuracy of the summary of the articles (brief summary)
o The explanation of the tools and methods from the articles
o The relevance of your critical appraisal of strengths and weaknesses(key content)
o The application of the ideas to an international luxury hotel group ​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​(key content)

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