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Learning Goal: I’m working on a marketing project and need an explanation and answer to help me learn.The individual project will consist of a company report. You must choose a company from the following list:McDonald’s
Wendy’s
Burger King
Carl’s Jr.
In-N-Out
Five Guys
Shake Shack
In your company report, you will be asked to provideA description of the company and its history;
A competitor analysis;
The company’s Product strategy;
The company’s Price strategy;
The company’s Place (Distribution) strategy;
The company’s Promotion strategy
General guidelines for The Individual Project:Due date: Assignments submitted after the deadline (i.e., late assignments) will be subject to a 15% penalty for each hour (or part of the hour) that they are late.
Writing style: American Psychological Association (APA) or any other recognized writing style (e.g. MLA, Chicago style, etc).
Paper length: None; student submission in the past have averaged 15 pages (doubled spaced)
Font: 12 point, Times New Roman
Line Spacing: 2 (aka double-spaced), left justified
Page Layout: 1-inch margins
Requirements: 13-15 pages
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