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Provide a 3-to-4-page in-depth, systematic, critical evaluation of an organization’s IMC strategy with regard to a campaign of your choosing. The narrower the domain you choose, the more in depth your analysis should be. Please implement concepts from the assigned texts, articles, and cases in your analysis. Identify strategic weaknesses and problem areas; recommend theoretically grounded solutions.
Essence of strategic marketing communication (segmentation, targeting, positioning, and branding)
Marketing mix (4 P’s): You can choose one if you prefer to.
Skills of disruptive innovators
DNA of innovative organizations
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