Project Management At Global Green Books Publishing

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Global Green Books Publishing was started two years ago by two friends, Jim King and BradMount, who met in college while studying in Philadelphia, USA. In the new business Jimfocused on editing, sales and marketing while Brad Mount did the electronic assembly andpublishing of books for Global Green Books. Their business was successful and profitable in thefirst two years, largely due to contracts from two big businesses.In their third year they got very busy thanks to their third major customer, a local college thatneeded customized eBooks. They hired several part time employees to help them with theirpublishing business.But by the end of third year of operation, Global Green Books started experiencing criticalproblems. They were: unable to leverage all the new employees effectively unable to deliver eBooks to their customers on schedule unable to provide quality texts—time and money was being spent fixing defects in theirproducts unable to control costs—their business was not profitable in the third year.Global Green Books saw a significant rise in issues, a lot of unpleasant “surprises” werecropping up; business was down as new resources were hired, also some of the projects werepoorly estimated. The local university was unhappy as their eBook products reached campuslate for use by professors and student. In some cases, the books were a week or two late. Sincethe courses must start on schedule and students need their books at the beginning of theircourses, the new lucrative college customer was unhappy.One of the new part-time employees hired by Jim and Brad, Samantha, had taken a projectmanagement course at college. Samantha was excited about the discipline of projectmanagement and had intentionally selected a job with Global Green Books Publishing as shesaw an opportunity to polish her project management skills.One fine day, Jim invited Samantha, for a lunch meeting. He was aware that Samantha wasfamiliar with project management, and wanted to hear what she had to say about the problemshe and Brad were facing. Over lunch he questioned why their small business which hadoperated and implemented projects so successfully over the first two years was beingchallenged significantly now. He specifically listed the problems they were facing and asked forinput to solve them.Samantha asked for more time to research all the issues but noted that Global Green Books,while being innovative, completed projects without a roadmap or a project plan and lacked adisciplined approach to project management. She noted that Jim and Brad did not use anyproject software for scheduling and they did not use tools or techniques to estimate, budget orto communicate with stakeholders. Finally, they had no processes in place to manage projectrisks and quality.Impressed with this and other conversations, Jim King asked Samantha if she would considerjoining them as a project associate or project manager on a full-time basis to help themintroduce project management practices and help them tide over their current crisis.Samantha accepted the offer! She has several key skills—she is an excellent communicatorwith very good interpersonal skills and detail-oriented. Within the first three months in her newrole as PM, she introduced formal project management processes, created a PM manual andtrained the employees to get the work done well.Within nine months Samantha had fully turned things around. Due to proactive risk analysis andrisk response planning, surprises and issues reduced. Communication with stakeholders wasenhanced.Brad and Jim noted that the company was delivering projects on schedule, the qualityprocesses worked—and customers were happy with the products!Comment on the following aspects of the case study:a) Why did Global Green Books Publishing struggle?b) What were the specific PM solutions that were introduced by Samantha that worked?c) What kind of suggestions would you give to Brad and Jim if you were the PM?d) Are you aware of other similar start-up businesses that struggle in a similar manner?How did they overcome the challenges?e) Global Green Books Publishing is a technology intensive business, but Samantha is nottechnically knowledgeable, will she continue to be a successful project manager?

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