Problem Analysis Essay / Essay 2 Topic: Without question, we are a society fille

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Problem Analysis Essay / Essay 2
Topic: Without question, we are a society filled with advertisements. Everyone has a product to
sell whether it be for weight loss, hair regrowth, or whiter teeth. At what cost, however, has this
advertising come? What problems do the advertisements create societally, emotionally, and
physically? Could advertisements be the root of prejudices, subtly fomenting the “ism’s” in our
culture, such as racism, sexism, or ageism?
Narrowed Topic: For this essay, you will identify and explain (introduction and thesis) a
problem that advertising may exacerbate, analyze the causes and effects of that that problem
(body), and propose some possible solutions to lessen the impact of that problem (conclusion).
In essence, you are writing a cause and effect essay, analyzing both causes and the effects.
Characteristics of the Problem Analysis Essay
A successful essay
 provides an engaging introduction that offers the reader some background information on
this problem.
 presents a thesis that offers a sophisticated and nuanced understanding of this problem.
 supports the thesis through well-developed paragraphs that are organized strategically.
 presents an objective stance using third-person voice.
 includes specific details and evidence about the problem.
 correctly integrates quotations and conforms to MLA documentation and format
guidelines.
Essay Requirements
 600- 700 words
 1 or 2 sources all accessed from the TCC library databases
 1 quote from each source
 MLA format for presentation (typed, double-spaced, 12-pt. Times New Roman font, 1”
margins) and source documentation (in-text citations and Works Cited page).
Process
Thinking:
 Consider how products, medicinal or not, are marketed to the public. What
populations, such as young females, or black males, or overweight people, are
used to sell products? What characteristics of that population are emphasized to
persuade or dissuade a person to make a purchase?
 As you go about your day, start recording the number of ways in which
advertisements offer chemical or clinical solutions to personal problems. What
about medical advertisements on television? What about the implied promises of
energy drinks or dietary supplements? Have you ever been encouraged to ask
your doctor if “X” is right for you? In fact, is there a “better you” waiting to be
created?
Page 2 of 3
 Think about the ways in which various “ailments” are identified for men, or
women, or children. In what ways are these groups encouraged to medicate what
previous generations would perhaps have considered personality or “life-stage”
issues? Can such a “fix-it” approach to life be itself damaging to our mental and
physical health?
Reading and Pre-Writing
Much of your work in writing this essay will take place before you begin writing a first draft.
The very first thing to do is to engage a sense of whole literacy by combining reading and
writing in order to explore your initial feelings/views regarding a potential topic. Follow this
plan:
 Watch the Killing Us Softly 4 film. Make summary and critical notes, write down
interesting quotes, and be on the lookout for interesting points from the texts which you
might address in your essay. Label these “Reading Notes.”
 Begin consciously noticing the advertisements you see on a daily basis. Make note of any
that are surprising, offensive, clever, or misleading. Jot down some notes about your
observations.
Researching
Review the links in Canvas on how to search in the TCC databases. Then locate, read, evaluate,
and take notes on at least two secondary sources from the TCC Databases for developing your
thesis.
Drafting

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