Product Proposition:
French Fry Supplier Seeking to co-Pack under a licensing agreement CPG French fries for
fast food and restaurant chains for retail sale.
CPG is an all-in $T dollar industry. Restaurant/food chains play in this sandbox to an
Extent (I.E. Starbucks partnering with a co-packer to produce retail ready coffee for
Grocery store chains), but overall % of the pie is minimal.
Objective: scale economies partnering on the local level with local popular restaurants to
Co pack licensed brands for retail trade.
Build scale and production capacity to and begin sell into major retail chains.
Pursue strategic partnerships with powerful brands (I.E. McDonald’s)
Leverage brand power to saturate market
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Only working on these 3 sections of this marketing plan:
Marketing Objectives – Specific, measurable goals
Financials – Metrics, Customer Lifetime Value, funding
Control Procedures – Key performance indicators, corrective actions
Additional Rubric will be attached
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