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Quantitative v. Qualitative
While some marketing researchers maintain that the only way to really learn about consumers or brands is through qualitative research, others contend that the only legitimate and defensible form of marketing research uses quantitative measures.
Please watch the Ted Talk (link below) and explain why the marketing research conducted would be considered qualitative or quantitative. Citing a real world example and at least one source in addition to your text book, please explain which is the best type of marketing research.
Ted Talk Link: https://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce?language=en
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