Please see the below instuctions. The instructions, rubric and “Theme Park Visio

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Please see the below instuctions. The instructions, rubric and “Theme Park Vision, Mission, and
Values” document are also attached. Please follow the instructions and rubric carefully and use the “Theme Park Vision, Mission, and
Values” document provided to complete the assignment. Please make sure it is 100% plagiarism free.
Instructions:
Overview
A target audience is determined by understanding who your
product or service appeals to and who is most likely to use those products or
services. There are various forms of research that can assist in this
determination, including Google Analytics, Facebook Audience, and multiple
forms of consumer research including surveys, focus groups, and, importantly,
learnings from your current customer base and profile. You have already been
provided with the target audience for the theme park. Now it is time to move
onto aligning your marketing research efforts to further connect with the
target audience.
You have already worked on the strategic marketing plan
template, which contains a plan to address the park reopening needs. The CMO
now requires you to determine the needed marketing research effort and
additional clear marketing strategies to connect with the target audience and
their alignment with the vision, mission, and values of the global park
organization. It will be critical to keep the organizational parameters of
vision, mission, and values in mind as the strategies are determined and
ultimately executed.
Prompt
Draft a memo to the CMO outlining the marketing research
efforts and their alignment with the vision, mission, and values of the
organization in the course scenario. You must share two marketing strategies as
well.
Specifically, you must address the following criteria:
Describe
the marketing research efforts that should be conducted
before establishing a strategic direction. Consider the following:
What
market demographics should be chosen?
What
marketing channels are most suitable for the purpose?
Refer
to the Theme Park Vision, Mission,
and Values of the organization and address the key
factors of vision, mission, and values in relation to
strategic direction.
How
would the values of the organization influence the marketing strategy?
Determine two
marketing strategies that can help ensure successful reopening of
all the parks.
Explain
how these strategies support the decision to reopen the parks.
Guidelines for Submission
Submit a 1- to 2-page Word document using double spacing,
12-point Times New Roman font, and one-inch margins.

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