Please review the below and answer each to the following: Can any firm beat Amaz

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Please review the below and answer each to the following:
Can any firm beat Amazon in the marketplace?
If not, why not?
If so, how can they best do so? How formidable a competitor is Google for Amazon? Please explain.
Consider and discuss the following:
What are Amazon’s major strengths?
Does it have any weaknesses? Please explain.
Is Jet.com a potential concern for Amazon? Why or why not?
Given the importance of understanding the external environment, why do some firms fail to do so?
Provide examples of firms that did not understand their external environment.
What were the implications of the firm’s failure to understand that environment?
I have attached the textbook pages for reference
Hitt, Michael, A. et al. Strategic Management: Concepts and Cases. Available from: Strayer University Bookshelf, (13th Edition). Cengage Learning US, 2019.
!!! Two sources are required. The textbook can be one.

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