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PLEASE READ INSTRUCTIONS CAREFULLY
Choosing the right medium for the message is a critical first step to maximizing the impact and resonance of your communication. Presentation 2.1: Matching the Medium to the Message provides guidelines for choosing the correct method and medium of communication for a series of different types of law enforcement and public safety scenarios. With these guidelines in mind, the goal of this assignment is to practice the art of choosing the right medium for the message. Please click on each of the scenarios below and view the related videos. Assume that all four of the below incidents happened in your agency in the same two-week period.
An officer gets into a fistfight with a teenager (SEE BELOW FOR LINK)
With a large wildfire dangerously close, several officers rescue animals from a local animal shelter(SEE BELOW FOR LINK)
The negotiations for a new contract for your agency have stalled and the POA President gave a fiery speech at the local City Council meeting (SEE BELOW FOR LINK)
Campus police play catch with local softball team (SEE BELOW FOR LINK)
You are the PIO for your agency. Your Chief has tasked you with reviewing each of the four incidents and determining the best strategy to disseminate information to your community. In a professional memo to your Chief, for each of the four incidents:
Recommend key themes and talking points to your Chief related to the incident
Recommend a medium (or mediums) that is best suited to disseminate this message to your community. For example, the best communications response for one scenario may be a town hall meeting. A press conference, or a specific social media platform, may be the best approach for another scenario.
Provide a rationale for both the content of the message of the choice of medium(s) grounded in course material, and additional outside research as needed.
This memo will be a maximum of 3.5 double-spaced pages with standard fonts and margins.
(SEE BELOW FOR LINK) MUST USE THE 4 LINKS BELOW TO COMPLETE ASSIGMENT
https://www.statesman.com/story/news/politics/county/2018/10/18/police-union-president-rails-about-stalled-contract-negotiations/9517834007/
https://abc7news.com/fairfield-fire-ca-vacaville-in/3948582/
https://www.kwtx.com/2021/03/31/campus-cops-show-up-to-join-local-softball-team-during-warmups/
See attached scoring rubric
See attached presentation and articles as refrences
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