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please use the subject text book to answer the questions
book title :
Exploring Strategy: Text and Cases
Edition: 12th
Author(s): Whittington, R., Regnér, P., Angwin, D., Johnson, G. & Scholes, K.
Date of Publication: 2020
Publisher: Pearson
Place of Publication: Harlow
The assignment questions :
Read the case about Ryanair (pp. 622 – 632 in the core text) and then answer the following four questions, which carry equal weightings:
Q1. Based on the information provided in the case and from wider reading, conduct a formal Strategic Capabilities analysis of Ryanair using the framework shown in Table 4.1 on p96 of the core text. Put the raw analysis in an appendix and, based on the output of this, explain the resources and capabilities that Ryanair possesses that are distinctive as opposed to threshold.
Using Table 4.2 on p104 of the core text as a framework, conduct a VRIO analysis of the distinctive resources and capabilities that you have identified above to establish which of these provide Ryanair with competitive advantage. Put your raw analysis in an appendix and, based on this, answer the following two questions:
Q2. What resources and capabilities have provided Ryanair with competitive advantage?
Q3. Explain the extent to which Ryanair’s resources and capabilities can be imitated
Q4. How can Ryanair manage its resources and capabilities using the ideas of sustainable competitive advantage and dynamic capabilities?
use it as the main reference and use 4 more but it has to be online academic articles, eBooks and must include the links for each in Harvard referencing style
additional useful references to use
arney, J.B. (1991) Firm Resources and Sustained Competitive Advantage, Journal of Management 17: pp 99-120
Teece, D.J, Pisano, G., Shuen, A. (1997) Dynamic Capabilities and Strategic Management, Strategic Management Journal 18 (7): pp 509-533
Weihrich, H. (1982) The TOWS Matrix — A Tool for Situational Analysis, Long Range Planning, 15 (2), p54-66
Use standard margins: 1″ (2.5cm) on all sides.
Use standard Arial 12-point font size.
Use double-line spacing
Pages should be numbered consecutively.
finally, please do not make the assignment sounds very academic as english is not my first language
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