Skip to content
Home » Pillsbury Canada case

Pillsbury Canada case

    QUESTION
     
    In the Pillsbury Canada case, Pillsbury has been targeting a fairly generic “30’s – 40’s
    mom” segment. Growth is stagnant and Guillen is trying to develop a plan to growsales of refrigerated cookie dough in the Canadian market. Do some research about the brand and answer the following questions:
    1) (8 points) Identify the specific target that you recommend. The case
    discusses usage segments. You can consider these or identify other segments
    that you believe to be relevant. Be sure to discuss the pros and cons of at least
    three possible segments and why you recommend the specific target(s). It should be clear why you are considering these possible targets, what the
    pros and cons are for each, and why you make your specific target
    recommendation. 2) (6 points) Identify the brand positioning, including the Point(s) of Difference
    (POD) and Point(s) of Parity (POP) that you believe are most appropriate for
    your recommended target, providing analysis of why these are appropriate
    for the target. 3) (4 points) Recommend one or more
    “SMART” communication objectives (google it) for the brand
    given your recommended target and the details of the case. Write
    out the specific, complete communication objective(s). 4) (2 points) Recommend either a TV, youtube, or print (i.e., magazine) ad and
    discuss why you think that this is a good match with the specific
    communication objectives and the target. 5) (8 points) Develop a communication brief to guide development of the
    communication. Follow the template presented in class – see PPT slide 9
    (note that your communication objective(s) should be included in the
    communication brief). Please provide a separate communication document
    (such as one that you could present to your agency). Be sure that your plan is internally consistent. The links between the product, target, POP, POD, communication objective(s) and brief should be clear.

    Sample Solutions
    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo, eget blandit nunc tortor eu nibh. Nullam mollis. Ut justo. Suspendisse potenti.

    Get sample solution
    Order Now

    Sed egestas, ante et vulputate volutpat, eros pede semper est, vitae luctus metus libero eu augue. Morbi purus libero, faucibus adipiscing, commodo quis, gravida id, est. Sed lectus. Praesent elementum hendrerit tortor. Sed semper lorem at felis. Vestibulum volutpat, lacus a ultrices sagittis, mi neque euismod dui, eu pulvinar nunc sapien ornare nisl. Phasellus pede arcu, dapibus eu, fermentum et, dapibus sed, urna.

    Morbi interdum mollis sapien. Sed ac risus. Phasellus lacinia, magna a ullamcorper laoreet, lectus arcu pulvinar risus, vitae facilisis libero dolor a purus. Sed vel lacus. Mauris nibh felis, adipiscing varius, adipiscing in, lacinia vel, tellus. Suspendisse ac urna. Etiam pellentesque mauris ut lectus. Nunc tellus ante, mattis eget, gravida vitae, ultricies ac, leo. Integer leo pede, ornare a, lacinia eu, vulputate vel, nisl.
    Suspendisse mauris. Fusce accumsan mollis eros. Pellentesque a diam sit amet mi ullamcorper vehicula. Integer adipiscing risus a sem. Nullam quis massa sit amet nibh viverra malesuada. Nunc sem lacus, accumsan quis, faucibus non, congue vel, arcu. Ut scelerisque hendrerit tellus. Integer sagittis. Vivamus a mauris eget arcu gravida tristique. Nunc iaculis mi in ante. Vivamus imperdiet nibh feugiat est.
    Ut convallis, sem sit amet interdum consectetuer, odio augue aliquam leo, nec dapibus tortor nibh sed augue. Integer eu magna sit amet metus fermentum posuere. Morbi sit amet nulla sed dolor elementum imperdiet. Quisque fermentum. Cum sociis natoque penatibus et magnis xdis parturient montes, nascetur ridiculus mus. Pellentesque adipiscing eros ut libero. Ut condimentum mi vel tellus. Suspendisse laoreet. Fusce ut est sed dolor gravida convallis. Morbi vitae ante. Vivamus ultrices luctus nunc. Suspendisse et dolor. Etiam dignissim. Proin malesuada adipiscing lacus. Donec metus. Curabitur gravida

    How to create Testimonial Carousel using Bootstrap5

    Clients' Reviews about Our Services