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PART 1 AND PART 2
PART 1: DISCUSSION
This is a case discussion based on the questions provided during each lecture. We will use the mini-cases in the textbook. The questions will be about analyzing external, internal environment, strategy formulation, and strategy implementation etc. Each student needs to submit the last version of answers (100-300 words for each question)
Amazon case: (15min)
1. Why did this book seller’s initial diversification tactics include CDs and DVDs, followed by toys, electronics, and video games?
2. How and why did the company grow from an online retailer to a service provider? What other areas of growth do you recommend for Amazon?
Disney case: (15min)
1. What is the corporate diversification strategy being pursued by Disney? What evidence do you have that supports your position?
2. How does the corporate office create a parental advantage, which is difficult to duplicate by its more focused competitors?
IN ORDER TO ACCESS THE TEXTBOOK, COPY AND PASTE THIS LINK TO SIGN IN:
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SIGN IN EMAIL: for assigned writer
PART 2: EXERCISE (ALSO USE TEXTBOOK)
I WILL ATTACH THE TEMPLATE FOR THIS PART TO ANSWER.
The second activity is a business exercise. Each student will create its own company to practice the knowledge such as analyses and strategies that you learn in each chapter. The questions will be about analyzing external, internal environment, strategy formulation, and strategy implementation etc. Each student will need to submit the last version of answers (100-300 words for each question.) In this chapter activities, please circle one of the options that your firm encounters and briefly explain why you choose.
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