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Overview
Scenario: You have been hired by Amazon to recommend a YouTube strategy for their AWS product (Links to an external site.). You will need to do some basic research on the product, the target audience, and the competition to get an idea of how to put together a good proposal.
Instructions
Read the following:
Effective YouTube Advertising Strategy (Links to an external site.)
The Ultimate Guide to YouTube Advertising in 2020 (Links to an external site.)
Prepare a PowerPoint presentation (5–10 slides) that addresses the following:
Define Amazon’s ideal brand territory for AWS.
What tools will you use to figure out what Amazon AWS’ customers care about?
Define the objective.
Based on the objective, what type of content will you create? What type of resources will you need to produce those videos?
What type of general YouTube ads format will work best for the chosen objective?
What role will your video play in a consumer’s life? Will it entertain, inform, or spark a connection?
What is the overall story of your video, and what is the message you are trying to get across?
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