Overview In this module, you learned about the components of effective goals and

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Overview
In this module, you learned about the components of effective goals and how they are used to guide the development of social media strategy. In this assignment, you will take on the role of a social media specialist in charge of training a new employee who doesn’t quite understand the purpose of creating effective goals.
Prompt
Imagine you are the lead social media strategist at a large organization, and you’re responsible for the development and maintenance of quality social media strategy and junior social-media specialist mentoring.
First, read Jamie’s initial email in the Jamie’s Email PDF document. Then, compose a thorough, professional email response to help Jamie understand the purpose, process, and components of effective SMART goal creation, and support your response with appropriate evidence.
Specifically, you must address the following rubric criteria:
Purpose: Explain the purpose of effective goal setting in social media strategy development and the repercussions for not having an effective goal to guide social media strategy.
Process: Explain how effective social media goals are developed and identify resources that can be used to guide goal development for the following:
Target audience data
Key performance indicators (KPIs)
Timelines
Financial goals and restraints
Components: Explain key criteria for the development of an effective SMART goal and provide clarifying examples for each component.
Guidelines for Submission
Submit this assignment as a 350- to 500-word Word document formatted as an email. Sources should be cited according to APA style.

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