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Overview
E-commerce giants like Amazon and eBay are typical examples of brands that benefited massively from banner advertising. Because it is fairly cheap, targeted banner advertising can be profitable and have a high ROI if well managed. The management here entails targeting the right audience; if the right people see the ads, they will notice them, and they will become customers.
Instructions
You will complete this assignment individually. Complete the following steps and upload your submission to Canvas.
Choose three different types of banner ads that you find on various websites.
Determine the strategy you think the advertisers used and then make an educated guess about the corresponding placement screens within Google Ads.
Submit a screenshot of each of the three Google Ads.
Your submission will include three screenshots in total.
Page 1: First banner ad and its strategy
Comments: Potential Google Ads placement for the first ad
Page 2: Second banner ad and its strategy
Comments: Potential Google Ads placement for the second ad
Page 3: Third banner ad and its strategy
Comments: Potential Google Ads placement for the third ad
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