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Overview: For Milestone Two, you will craft the internal message that you will use to address the problem you identified in the case study. In doing so, you will
specify the mediums you will use to deliver the message, explain why these mediums are important, and outline the target audience. Furthermore, you will
explain how you factored in the personal needs and development of employees when creating messaging, including the considerations made to support
employees through the change process that will be implemented to address the problem. Refer to the article Helping Employees Embrace Change for assistance.
Finally, identify potential sources of conflict that may arise as a result of your internal communication. Consider the message you are communicating as well as
the medium(s) used.
Prompt: Write a paper in which you discuss aspects of your internal communication, as well as draft the actual internal message that you will use to address the
problem you identified in the case study with your target audience. Note: Be sure to include the actual internal message within the body of your paper, to
accompany part C. below.
This is the link for the article
https://www.mckinsey.com/business-functions/people-and-organizational-performance/our-insights/helping-employees-embrace-change
the book has the case study in it you can find it at Https://bookshelf.vitalsource.com
the book is called Managing through communications
They are listed under “Reports and Presentations” in the Table of Contents
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