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Oral Presentation on Digital Media Communication
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Oral Presentation on Digital Media Communication
Powerpoint Presentation on ABBOTT LABOATORIES
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Directions:
Because of your expertise in technical communication, you have been called in to consult on a technical company or organizations digital communication practices. It is your job to analyze the companys digital footprint (their website and use of social media) to identify their communicative strengths and weakness and to make recommendations for improvement.
You will choose the company/organization whose web presence you wish to analyze and use what you have learned so far in this course to prepare a 7-8 minute PowerPoint or Prezi presentation in which you present your findings to the company. You should choose a company or organization that speaks, at least partially, to a technical or semi-technical audience.(I HAVE PICKED ABBOTT LABOLATORIES FOR MY PRESENTATIONhttps://www.abbott.com/)
As you develop your analysis, be sure to use information from our book and discussions on various aspects of effective technical communication. Pay attention to clarity, document design and usability, as well as the effectiveness of visuals. You should find information in the chapters on websites, social media, and presentations we are reading for this unit especially useful.
Follow the guidelines for preparing a good presentation in the chapter on Oral Presentations; pay careful attention to the Guidelines for Using Presentation Software, and use the Checklist for Oral Presentations that appears at the end of the chapter to help you prepare and revise your presentation before submission.
Also, you should keep in mind that you are presenting your material to your hypothetical company, so remember to speak to your audience and think about how you can build or maintain goodwill, even when you are pointing out the shortcomings of their website.
Remember, PowerPoint and Prezi are visual mediums, so your images need to carry some of the important message you are conveying. Screenshots are one obvious source of visual content, and the snipping tool included in the accessories of the windows operating systems can be a really easy way to quickly capture a portion of a website for your presentation. Also, remember the work we did in the visuals chapter and use the information to help you select appropriate and effective images and to design your slides so they are visually appealing and effective for the audience.
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