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Read the ‘Air France Internet Marketing’ PDF and complete your case analysis. case write-up may be less than 5 pages. (turnitin score<10%)Attached the data analysis for various publishers. Use this data to answer below questionsBe prepared to discuss the following: Q1. Should Media Contacts recommend a uniform strategy for Air France across search engine publishers? Or would it be more effective to tailor each publisher strategy to maximize return on investment? Q2. How can campaigns be improved to increase overall value gained from investment with a search engine publisher? Should keywords be added or dropped from the campaign? Should campaign tactics or copy be adjusted to improve campaign performance? Q3. What are the most important KPIs, and what impact will campaign changes have on these KPIs? Q4. How should future SEM campaigns be structured? In the past, Media Contacts had concentrated on Google, Microsoft, and Yahoo; was there now an opportunity to optimize search advertising with metasearch companies such as Kayak? Please make sure to cover – 1) summarize the key Business Analytics issues in the case; 2) make recommendations on how the issues should be handled; & 3) provide a justification for the recommendations.Case Analysis Need help with my Statistics question – I’m studying for my class. Case learning is a method of applying theory to sound practical real world applications. Each selected case provides a description of a problem situation taken from a specific company. The purpose of each case is to augment the course content with applications that enable the CalSouthern Learner to apply text materials to a problem and solve that application problem using Learner selected methods and procedures. There are no exact answers or perfect solutions to case problems. Indeed, each recommended solution and justification can and is usually different comparatively amongst a group of respondents. The solution must fit the case and must be vigorously supported. The problem statement, analysis, selected solution, and especially the justification of the selected solution, are all critical elements in the case method. There are no short cuts to case presentations but a formalized methodology that enables the case presenter the optimal way to solve the case problem. In addition to the case analysis; be sure to answer the question or questions given for the case. Your responses must be complete, using terminology and concepts presented in the primary textbook as well as supplementary resources. You must read and follow the Case Submittal Format file found in the course resources area. Please double-space, use 12 point font, with one inch margins. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. Complete the following CNP Bank Card Case and answer the accompanying questions Before banks issue a credit card, they usually rate or score the customer in terms of his or her projected probability of being a profitable customer. A typical scoring table appears below. Age Under 25 25–29 30–34 35 + (12 pts.) (5 pts.) (0 pts.) (18 pts.) Time at Same Address <1 yr. 1–2 yrs. 3–4 yrs. 5+ yrs. (9 pts.) (0 pts.) (13 pts.) (20 pts.) Auto age None 0–1yr. 2–4 yrs. 5+ yrs. (18 pts.) (12 pts.) (13 pts.) (3 pts.) Monthly Car Payment None $1–$99 $100–$299 $300+ (15 pts.) (6 pts.) (4 pts.) (0 pts.) Housing Cost $1–$199 $200–$399 Owns Lives with relatives (0 pts.) (10 pts.) (12 pts.) (24 pts.) Checking/Savings Accounts Both Checking Only Savings Only Neither (15 pts.) (3 pts.) (2 pts.) (0 pts.) The score is the sum of the points on the six items. 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Score each of these customers and estimate their probability of being profitable. 2. What is the probability that all three are profitable? 3. What is the probability that none of them are profitable? 4. Find the entire probability distribution for the number of profitable customers among this group of three. 5. Write a brief summary of your findings. Assignment Outcomes Describe types of statistics (descriptive and differential), variables, and levels of measurement. Understand that statistics are value neutral, but can be used to support discriminatory and biased value positions. Integrate and apply Critical Thinking and content specific competencies ethically to course concepts Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of you understanding of the course conceptsDistribution of Sample Proportions: nursing homework help I’m working on a Statistics question and need guidance to help me study. The National Health Survey uses household interviews to describe the health-related habits of U.S. adults. From these interviews they estimate population parameters associated with behaviors such as alcohol consumption, cigarette smoking, and hours of sleep for all U.S. adults. In the 2005-2007 report, they estimated that 30% of all current smokers started smoking before the age of 16. Imagine that we want to verify this estimate. So we randomly select a sample of 100 smokers and calculate the proportion who started smoking before the age of 16. How much error do we expect in the sample proportions if the 30% is correct for the population overall? Use the applet and a give an error based on 2 standard deviations.
