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Module 6 Discussion Question
Please go to page 163 and read the mini-case for Chapter 5, “The Ripple Effect of Supermarket Wars: Aldi Is Changing the Markets in Many Countries.” Write a summary by answering the following questions:
Using concepts and actions explained in this chapter (Chapter 5):
Decide if Aldi is more likely to respond to any strategic actions Amazon might initiate through Whole Foods, or
If Amazon through Whole Foods is more likely to respond to any strategic actions Aldi takes. Be prepared to justify your decision.
In a competitive rivalry sense, explain the actions (strategic and/or tactical) you believe Walmart and Costco will take to respond to Aldi’s intentions to have 2,500 U.S. stores by 2020
PS: The textbook is attached.
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