MKG201: Business To Business Marketing – Report Writing Assignment Help

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Code: MKG201

Business To Business Marketing Assignment Help

Assignment Task: MKG201

a) Apply the key principles of business-to-business (B2B)marketing.
b) Identify the differences between business-to-business (B2B) and business-to-consumer (B2C) marketing.
c) Discuss the importance of developing strong business relationships between the organization and business clients.
d) Demonstrate how the marketing mix is used in B2B marketing.

The outcome of this report is a diagnosis of the marketing situation (situation analysis) for a B2B product or service. In conducting this diagnostic report into the marketing context of a B2B product or service provider, you will develop industry-relevant skills to:
? Develop, integrate, and evaluate broad business theoretical and technical knowledge, in the marketing business environment.
? Apply research skills, appropriate to the qualification.
? Recognize and analyze business operations, challenges, and innovations and identify and assess business solutions.

Once you have chosen your company and your product, your task is as follows:
1. Describe the background of the product and company – aspects to consider could be the historical background of the product/company, such as brand, mission, and vision.
2. Explain the product details – this includes all aspects of the product, such as features, technical aspects, benefits to customers, varieties, etc.
3. Analyze the relevant market situation that includes industry analysis, competitors, and market trends – this includes the micro (company, suppliers, intermediaries, customers, competitors, and public) and macro (political, economic, social, and technological) analysis. The other elements to include could be competitors and other market trends.
4. Analyze the market segmentation of this product – this includes the basis of segmentation for your product, with a clear section identified.

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