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Added on: 0000-00-00 00:00:00Order Code: Question Task Id: 0
Internal Code: MAS1956
Case Study Analysis Assignment:
Task:
The Case: McDonald’s
Ray Kroc, founder of McDonald’s, once said, ‘I don’t know what we’ll be serving in the year 2000, but we’ll be serving more of it than anybody.’ From its founding through to the early 1980s, McDonald’s changed with consumers’ tastes, seeming to give us what we wanted before we even knew we wanted it. Today, however, Kroc’s bold claim does not seem so assured. Although McDonald’s still has a 42 per cent share of the US fast-food market and continues to expand internationally, the company is slipping fast in its ability to recognise and shape popular trends.
Some analysts and investors believe the widespread problems with McDonald’s are due to the company’s insular, arrogant culture. The average top executive at McDonald’s started working at the company when Richard Nixon was president, and the company has been reluctant to bring in outside leaders to guide management as the environment changes. And the board is made up of close-knit insiders who have done little to agitate for change. As performance declined, top leaders tended to blame others, such as dissident franchisees, news reporters and Wall Street analysts. ‘If there were one thing I would change about McDonald’s, said senior vice-president Brad A. Ball, ‘it would be to correct the misconceptions and misperceptions that have become so pervasive in the last few years.’
Case Questions:
1. Describe the new corporate culture of McDonald’s by identifying the cultural values currently present in the company. Which of the four culture types discussed in our textbook reading (Samson & Daft 2015) is consistent with the values McDonald’s are trying to establish?
2. We read in the textbook (Samson & Daft 2015) how the business outcomes are influenced by the attention managers pay to cultural values. How well do you think McDonald’s combines its culture and performance?
3. Which of the four functions of management was most important to the company when it started its reform in the late 1990’s?
4. Katz (1974) divided management skills into three categories. In which category of skills are the current executives of McDonald’s the strongest?
5. Identify which environmental factors (General, Task and Internal) have had greatest impact on the success of McDonald’s.
6. Many staff members at McDonald’s start their careers as temporary staff when they are still students. Using the guideline in the textbook (Samson & Daft 2015), which changes are necessary for an individual performer to become a successful McDonald’s manager?
Uploaded By : jack
Posted on : February 05th, 2018
Downloads : 1
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