Media Communications Assignment

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Assignment Instructions

For this assignment, you will write a one-page press release for a real or made–up event or announcement. If you are volunteering for an organization, this is a great opportunity to create a press release for an upcoming event. You should review the sample press releases referenced in your textbook on pp. 85 & 86. Pay careful attention to the structure of your press releases and the succinct manner in which they are written. Try to avoid long, convoluted sentences.

Note: Follow the format on pp. 85 & 86 in your EWPS textbook to help you your press release.
Assignment Due Date and Grading
This assignment is due Sunday, March 8 at 11:59 p.m., and it is worth 25 points towards your final grade.

Rubric

Press Release (1)

Press Release (1)
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeProper formatting
15.0 pts

Includes all the basic elements of a press release
12.5 pts

Missing one of the main elements of a press release
10.0 pts

Missing two or more main elements of a press release

15.0 pts

This criterion is linked to a Learning OutcomeGrammar and Writing
10.0 pts

Uses clear and succinct writing style
7.5 pts

Minor technical writing errors. Consistent with press release guidelines.
5.0 pts

Writing style inconsistent with press release guidelines. Few grammatical errors.
2.5 pts

Writing style inconsistent with press release guidelines. Numerous grammatical errors.

10.0 pts

Total Points: 25.0

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