MBA540 Module 1 Journal – You are interviewing for a position

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Scenario

You are interviewing for a position as the director of strategic planning for a Fortune Global 500 company. To prepare for the interview, you research the company to understand its business and customer base. You want to be able to recommend tangible strategies the company can use to improve its market share or revenue. So, you decide to delve a little deeper into the company’s vision and long-term strategic goals and identify some obstacles the company may face in reaching these goals.

Prompt

First, choose a Fortune Global 500 company from the following list.

  • Sanofi S.A.
  • Total SE
  • Deutsche Bank AG
  • Toyota Motor Corp.
  • Randstad N.V.
  • Comcast Corp.
  • Airbus SE
  • United Parcel Service Inc.

Use the Company & Industry Information section of the MBA Library Research Guide the company’s website, and other resources to learn more about your chosen company.

Then, write a journal to describe the background and basic business information related to the company. Specifically, you must address the following rubric criteria:

  • Provide a brief company overview. Identify the company’s global headquarters and the primary products and services it offers.
  • Describe the company’s customer base. Does the company primarily serve businesses or individuals? Explain how.
  • Using events from the past year, identify at least one obstacle the company is currently facing or might face in the future that could impact its success.
  • Explain how this obstacle might impact its revenue or market share.

What to Submit

Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. 

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MBA540 Module 1 Journal: Interview Preparation – Toyota Motor Corporation


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Company Overview

Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi Prefecture, Japan. It is one of the largest automobile manufacturers in the world, known for producing cars, trucks, and hybrid vehicles under brands such as Toyota, Lexus, Daihatsu, and Hino. Toyota is renowned for its innovation in manufacturing practices, especially the Toyota Production System (TPS), which has influenced lean manufacturing principles globally. The company’s global reach spans over 170 countries and regions.

Customer Base

Toyota serves a diverse global customer base, which includes both individual consumers and business clients. The company markets a wide range of vehicles, from compact and economical cars for everyday consumers to commercial trucks and fleet services for businesses. Toyota also provides financing services through Toyota Financial Services, further catering to individual and corporate clients. The increasing demand for hybrid and electric vehicles has positioned Toyota to target environmentally conscious consumers as well.

Current Obstacle

One major obstacle Toyota is currently facing is the global semiconductor chip shortage. This issue, which began during the COVID-19 pandemic and has persisted into recent years, has significantly disrupted production across the automotive industry. In early 2024, Toyota had to temporarily suspend production at multiple plants in Japan and the U.S. due to supply chain constraints related to chip availability.

Impact on Revenue and Market Share

The ongoing chip shortage has the potential to significantly impact Toyota’s revenue and market share. With production delays, Toyota may be unable to meet customer demand in a timely manner, leading to potential loss of market share to competitors with more secure supply chains or greater flexibility. Additionally, increased costs associated with securing chips from alternate suppliers may reduce profit margins, especially in Toyota’s hybrid and electric vehicle lines, which rely heavily on advanced semiconductors.

References
Toyota Motor Corporation. (2024). Company profile. https://global.toyota/en/
Reuters. (2024). Toyota cuts production due to chip shortage. https://www.reuters.com
Statista. (2024). Toyota global sales 2023. https://www.statista.com

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