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Marketing Thinking (MT) Challenge 12.1: Rear-View Metrics in Use
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Identify two different organizations that you believe are using rear-view metrics. Describe their marketing strategy and the rear-view metrics they are using to assess their strategy. Then explain how their use of these metrics is influencing (positively and/or negatively) their strategy.
You must go into depth. Be specific as possible.
I have attached a powerpoint to help reference the question.
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