Marketing Initiative

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QUESTION

 

1.Provide a detailed profile of your selected organization. What type of organization is it? What is its mission and vision, its service area and

locations, and its major products and services? B. Describe your marketing initiative in terms of the specific product or service you have selected. Why is it important to the organization? What

are the current issues with the product or service? Why is a marketing initiative needed? C. Explain the relevance of knowing your customers’ needs for marketing your healthcare product or service. Illustrate your response with specific

examples of your primary and secondary customers, as well as their needs, wants, and preferences. D. Clarify the importance of the “four P’s” of marketing as they apply to your healthcare product or service. Illustrate your response with specific

examples of how each is or is not relevant. E. Characterize the relevance of drivers of demand for marketing your healthcare product or service. Illustrate your response with specific

examples of factors that drive demand for your product or service.

Organization Provides a detailed profile of the organization, including its type; mission, vision, and values; its service area and locations; and its major products and services

2.Provides a profile of the organization, but fails to fully or accurately define its type; mission, vision, and values; its service area and locations; or its major products and services

3.Does not provide a profile of the organization

 

Introduction: Marketing Initiative

4.Describes the marketing initiative, including the product or service; why it is important to the organization; its current issues; and why the initiative is needed

5.Describes the marketing initiative, but fails to fully or accurately define the product or service; why it is important to the organization; its current issues; or why the initiative is needed

6.Does not describe the marketing initiative

15

Introduction: Customer Needs

Explains the relevance of knowing customer needs for the marketing initiative and illustrates with specific examples of primary and secondary customers, as well as their needs, wants, and preferences

Explains the relevance of knowing customer needs for the marketing initiative, but fails to fully or accurately illustrate with specific examples of primary and secondary customers or their needs, wants, and preferences

Does not explain the relevance of knowing customer needs for the marketing initiative

20

Introduction: “Four P’s” Clarifies the importance of the “four Ps” of marketing as they apply to the healthcare product or service and illustrates each with specific examples

Clarifies the importance of the “four Ps” of marketing as they apply to the healthcare product or service, but fails to fully or accurately illustrate each with specific examples

Does not clarify the importance of the “four Ps” of marketing as they apply to the healthcare product or service

 

Sample Solutions

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