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1) Register on LinkedIn Learning.
2) Watch the background videos on how to summarize a text.
3) Watch LinkedIn Learning: “Learning to Write Marketing Copy” (1h 51m).
4) Summarize the video, in Word.docx and provide a conclusion that includes a specific applied example of how to implement an idea from your summary. Then write a summary of the video, include your insights (your voice) throughout
5) Proof your work using Hemingway, Grammarly, Etc..
6) Upload your Word.docx summary into Workshop.
Be sure to demonstrate that you have read and understood all the sections, please ensure you have the following headings:
Overview of Marketing Copywriting
Writing Copy
Rewriting Existing Copy
Conclusion
YOUR CONCLUSION: Provide a conclusion that includes a specific applied example of how to implement an idea from your summary.
Reference Section (including LinkedIn Learning).
Feel free to include images or Hyperlinks.
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