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QUESTION
You are the Marketing Director of an ambitious mid-sized corporation (choose any brand you feel can benefit from sports sponsorship). You also have sufficient, but not unlimited budget available.
You have a great idea for a sports brand partnership opportunity, where the two brand have great synergy. You need to write a report to the Managing Director of your company to justify investing in this opportunity.
Important: For this project you can choose any brands you like, but not brands that have already had a partnership and not brand who have publicized their intention for a partnership in the future.
Your business proposal should detail the following and should be supported with relevant statistics and references:
• A description of the sports brand partnership opportunity
• How you can align the partnership opportunity to your existing brand values and personality
• What is the strategic thinking behind your proposal? (Objective or the partnership, relevance to our target and marketing strategy, expected synergy, etc.)
• What are the potential and actual benefits of this initiative to the company?
• Why do you think this partnership offers you a good opportunity to grow your brand equity?
• What are the benefits for the sports brand, beyond the fees you pay them?
• Which market segments are you targeting and how will they benefit from or respond to the partnership?
• How will you support the sponsorship with your marketing activities? How will these fit with your wider marketing plan?
• Any other factors that you deem relevant
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