Marketing Communications – UK Electric Car Market – Management Assignment Help

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Assignment Task :

TASK ONE 

Using a UK electric car market as the scope for your study, critically analyse how the  concept of: 

a. Perception of risk 

b. The elaboration likelihood model 

are used in the formulation of marketing communication strategies. 

 

TASK TWO 

Compare and contrast the branding strategies from a marketing communications  standpoint of two competing high street clothing retailers in the UK. Your comparative  analysis should be based on at least ONE brand equity model. 

Brand equity models to use: 

– Aaker 

– Keller 

Comparison should be structured to cover each layer of the model, drawing out the  differences of approach used by the two competitors. 

TOTAL 100 MARKS

The word count should be 3000 words (+/- 10%).  

You may include appropriate graphics to support your points if you consider they will add  value to your answer. 

This is not to be written as an ‘essay’. 

Cover page, Exec Summary, Bibliography and Appendices are NOT included in the word  count. 

You must use academic theory and other robust sources to support your text, and any  theory used should be applied to the context of the scenario. 

You must use in-text citations to evidence your work, in addition to producing a full list of  references in the bibliography. All of these should conform to the Harvard Referencing  format. 

The bulk of this text should be your own original work and should not be excessively  paraphrased. 

 

Marks will be awarded as follows: 

A poor answer (39% and below (Fail) misses the point of the task and fails to address the  requirements listed in the brief, either entirely or to a significant degree. Expression is  simplistic and vague. The answer is unstructured and also fails to use any academic  support, with no citations or reference list in evidence. Answer demonstrates no analysis  question and is simply a templated solution taken from other sources. Answer lacks  significant originality.  

A basic answer (40 – 49%) addresses some of the issues and demonstrates limited  knowledge of appropriate theory, but at a superficial level. It demonstrates difficulties with  structure and contains some gaps in understanding. Expression lacks maturity and use of  professional terminology. The material is not arranged in a user friendly, logical format. The  delivery system of the programme is be unclear and there are minor inaccuracies in any  financial information 

A satisfactory answer (50-59%) addresses a large amount of the questions and  demonstrates a sound, basic knowledge of theory, but with some minor omissions in content  and minor inaccuracies in expression. Structure is largely logical. There is an attempt to  analyse and evidence that the solution has been tailored to a fair degree. Use of theory and  evidence is reasonably good but with room left to strengthen the credibility. 

A good answer (60-69%) adopts a logical structure and addresses almost all of the  questions using virtually all appropriate theory that relates. Knowledge appears be sound.  The report is supported by a good variety of robust academic and industry sources.  Omissions and inaccuracies are minor. Analysis and evaluation is done well, but lacks some  depth, detail and sophistication. 

An excellent/outstanding answer (70%+) identifies all the key issues within the question and  makes extensive use of appropriate theory in providing a credible solution. Structures are logical and the proposal is easy to follow and digest. Relevant theory and industry practice 

are used to produce well-supported recommendations. Grammar and academic skills are of  a high standard, and analysis and evaluation are consistently delivered throughout, with  sophisticated use of materials. An extensive range of sources have been used in a highly  sophisticated manner.  

 

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