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Marketing Assignment. Research (25% of the total marks)
Complete each of the following sections.
1. Analysis – Description of the company brand image including
• attributes,
• benefits and
• values.
• Provide an analysis of how the company manages its brand
2. Product Analysis –
• Description of new product development in the company.
• Assess where the company’s products are on the product life cycle.
• How does the company manage its’ products?
3. Customer Analysis –
• Give 4 or 5 characteristics of the company’s target market.
• Articulate the company customer value proposition.
• How does the company manage the customer life cycle?
• What channels are used to reach the customer
4. Compare and contrast
• two to three of the strongest competitors to your company.
• How does your company compete?
5.
• What marketing strategy is used by your company.
• Summarise key points from the previous sections to articulate how it plans to grow.
6. Visual Display
Include one graph or chart that you created yourself. A good graph might be a pie chart of company sales by
product categories. The visual display must relate to marketing. Financial information such as revenue and net
income growth is not appropriate for this visual display. Cartoons and process drawings are not appropriate.
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