Let’s say you are the owner of a small jet ski rental stand on a beautiful tropi

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Let’s say you are the owner of a small jet ski rental stand on a beautiful tropical island somewhere.
Typically, all of your equipment is out for rental between the hours of 1 and 4 pm…it seems like everyone wants to jump on a jet ski after lunch but before going inside to get ready for dinner. Every day you have to turn away between 3 to 12 customers because all the jet skis are rented for the day. For the most part, you have at least 7 jet skis sitting idle from 9 am to noon and again from 4 to 7pm.
Your partner suggests buying some more jet skis so that more inventory is available in the afternoon. They’re a pretty big investment and you’re living on the island because you love the lifestyle…you live comfortably, but you’re definitely not making a huge profit. You make enough to continue to live in paradise…not enough to save anything for the future – so incurring the additional cost of more jet skis seems like a waste to you.
You kind of think that you should re-examine your pricing structure. What sort of pricing structure might you develop and why?
Additionally, find a company online that offers some sort of differential demand-based pricing structure. Post the link and explain what you think is the reasoning behind the pricing structure they use. Do you think it is effective? Explain your answer.

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