Length: 4-5 Pages (1400-1800 words) Format: Double spaced, 10-12 pt. font Persua

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Length: 4-5 Pages (1400-1800 words)
Format: Double spaced, 10-12 pt. font
Persuasive Essay
For this essay you will use all of the tools we’ve been examining to persuade your reader of a specific position. A persuasive essay seeks to convince its audience with a combination of sympathetic emotion and well-founded logic. In fact, all three persuasive techniques, from ethos to pathos, are essential in persuasion.
To write a persuasive essay be sure to:
Address your audience directly! This step is the most crucial in persuasion. When we argue about an issue we tend to say things like “some people” or “parents need to” but this pushes the target group to the edge. That works in straight argument, but it isn’t as effective in persuasion. Here talk to the audience you are hoping to influence. “As parents you no doubt want what’s best for your children.” Note here the use of the “you” pronoun. Generally we avoid using it, but for persuasion we want the intended audience to know we are talking to them specifically. “Students like us should be aware of x” or “Those of you in a position of power can make the changes we seek” – these direct calls to action offer the best chance to persuade. They hold the intended audience accountable.
In addition:
Have a clear point of view
Provide concrete evidence and reasoning
Avoid slow-developing points
Be passionate about your stance
A persuasive essay should be opinionated, and is free to use a variety of methods to achieve its end. Unlike an argument essay, where facts are the focus, in a persuasive essay you are allowed more freedom with your opinion. This does not mean you can state your opinion alone and be done with it. You have to be convincing, and that requires detail.
The following is a brief outline for how to approach this essay:
Write a hook – all good essays begin with a strong introduction. An example of such a hook might be – “With the advent and growth of social media today, more and more people are becoming isolated, lonely, and depressed.” From here you might build toward the thesis that Facebook, above all other platforms, is primarily responsible for this isolation.
Be sure to define your audience – this is important no matter what kind of essay you write. In the above example you are probably writing to lonely Facebook users and those considering Facebook as an option for social interaction.
Present your thesis – in a persuasive essay you must take a stand. Stick to your point and defend it relentlessly. This is no time to be indecisive.
After your introduction, build the body of your essay by giving reasons and supporting those reasons with facts and examples. Remember to have a minimum of three anchor points. Your facts and reasons can be anecdotal (stories based on unverified experiences of yourself or others), but you want to balance anecdote with some real factual information. Be sure to properly cite any research sources.
In your conclusion be sure to summarize, state the benefit to the reader, and perhaps call your readers to action to make a change. If your are convincing and persuasive, your essay will be a success.
Some ideas for topics include
Guns should (or should not) be permitted on college campus
Minimum wage should (or should not) be increased
Childhood vaccinations should (or should not) be mandatory
These are just examples of the hundreds of topics available. Be sure to create a critical argument, and think about how and where your audience will engage with and respond to your essay.
So, what do you want to persuade others to do or believe?
Other points to remember
Use MLA format including:
A title for your paper
Course information in the upper lefthand corner
In-text citations when quoting
A works cited page (this page does not count as your minimum 4-5 pages) if using outside sources (recommended).

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