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QUESTION
For years, the Kroger Grocery Store Company has attempted to develop a strong brand image and has recently started to develop a strong brand relationship. Answer the following questions as they relate to Kroger:
1. What does Kroger do to manage and enhance relationships with their customers?
2. How does Kroger emphasize their brand name?
3. How do they differentiate themselves from their major competitor (e.g., Food Lion in Virginia)?
4. Using social media and other media outlets, what can Kroger do differently in the future to generate a stronger bond between the company and its target markets?
5. Include in your discussion post personal observations as well as concrete examples to support your views.
6. Apart from the text, cite at least one other article you found on your own or in this module that supports your comments and suggestions.
Sample Solutions
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