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Learning Goal: I’m working on a management discussion question and need an explanation and answer to help me learn.General Instructions – PLEASE READ THEM CAREFULLY Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted. Learning Outcomes:1. Identify and evaluate the significant tradeagreements affecting global commerce (Lo:1.1)2. Analyze the effects of culture, politics andeconomic systems in the context of international business (Lo:2.1)3. Identify the major components ofinternational business management (Lo: 2.4)CriticalThinkingPlease read Case 4: “The Swatch Group and CulturalUniqueness” available in your e-book (International business: Competing in theglobal marketplace (13th ed.), at page no.630, and answer the followingquestions:Assignment Question(s):1. With the Hayek family controlling nearly40 percent of The Swatch Group, how do you think the family’s influence impactsthe corporate culture in the company? What about the company’s internationalculture being impacted by the Hayek family? Explain. (Mark:2)2. Many of the Swatch brandshave become cultural icons among a strong core following of customers in theglobal marketplace. Some even talk about the “Swatch Revolution” that beganwhen Nicolas Hayek founded the company. Why do you think Swatch has such astrong cultural following? Give logic in support of your answer. (Mark:2)3. As mentioned, Swatch wants you to createyour own unique way of accessorizing through its Swatch watch. Is a watch a wayto show who a person is culturally? Does a watch get embedded into a person’sculture? Can a watch create a cultural image? Discuss. (Mark:6)Answers 1. Answer-2. Answer-3. Answer-
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